Hallmark Family Rebrand
debuting a fresh, new look for a beloved channel

OVERVIEW
AGENCY
Lau & Co
Creative Director: Joelle Lau
Copywriter: Barberra Volterra
Designers: Erika Morales
Animators: Abbie Bosworth, Angelica Fernandez, I-Nu Yeh
MY ROLES
Styleframes
Logos & Type
Branding System
TOOLS
Photoshop
TIMEFRAME
3 weeks
Formally known as Hallmark Drama, the client came to us to rebrand their television network into Hallmark Family. The channel would continue to broadcast timeless storytelling focused on comfort and joy but with a stronger focus on family-centered media around faith, love, and community.
I created styleframes for animation as well as extensive logo and type exploration that ultimately contributed to crafting a systematic brand ecosystem of title cards, lower thirds, tune-ins, and logo plates.
Click to view extensive case study and deliverables.