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Hallmark Family Rebrand

debuting a fresh, new look for a beloved channel

OVERVIEW

AGENCY

Lau & Co

Creative Director: Joelle Lau

Copywriter: Barberra Volterra

Designers: Erika Morales

Animators: Abbie Bosworth, Angelica Fernandez, I-Nu Yeh

MY ROLES

Styleframes

Logos & Type

Branding System

TOOLS

Photoshop

TIMEFRAME

3 weeks

Formally known as Hallmark Drama, the client came to us to rebrand their television network into Hallmark Family. The channel would continue to broadcast timeless storytelling focused on comfort and joy but with a stronger focus on family-centered media around faith, love, and community.

I created styleframes for animation as well as extensive logo and type exploration that ultimately contributed to crafting a systematic brand ecosystem of title cards, lower thirds, tune-ins, and logo plates.

Click to view extensive case study and deliverables.

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