Monopoly Expansions
introducing three new ways to play the classic game of Monopoly
Overview
AGENCY
We Are Royale
ECD: Loren Judah
Creative Director: Stephen Reidmiller
Art Director: Stephen Kirklys, Elleyce Pahang
Producer: Deb Presburger
Designers: Erica Lee
3D: Pat Clarke, Farbod Khoshtinat, Cal Lomax, Matt Guzzardo
Editor: Ryan Frey
CLIENT
Hasbro: Monopoly
MY ROLES
Visual Identity
Marketing Collateral
TOOLS
Photoshop
Illustrator
TIMEFRAME
4 months
For the first time in 90 years, the classic Monopoly board adds three new ways to play. Throughout the campaign, we aimed to highlight each expansion's distinct character, how they uniquely shorten gameplay, and encourage people to collect all three.
Getting involved early in the project, I helped shape the initial concept directions and guide the final visual and narrative development through to final delivery. I collaborated closely with the 3D team, providing styleframes, composition direction, and creating key visuals and marketing materials for all three expansions.
Early Concept Directions
Opulent Game Room
Bringing drama to the table with strong cast shadows, rich textures, and purposeful staging all within an expressive scene.
Graphic Icon
Grounding the story with instantly recognizable graphics paired with new gameplay. Using a graphical grid system and breaking it to add energy to a classic game.
